Confident Conversations:
The Battle-Tested Method for Mastering Difficult Conversations
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Even if You're Terrified and Have No Idea What to Say.
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BUY NOWImagine you’re leaving a difficult discussion that you have been avoiding.
You close the zoom meeting or walk out of the room and go outside.
You close your eyes and breathe in. You relax and smell the fresh air.
You feel confident, calm, and most of all proud.
You were prepared. You knew what to say.
You directed the conversation. You did not get derailed. You got a great outcome.
You were brave, and you did it.
Congratulations, you are now among the small minority of people who are comfortable confronting difficult situations directly.
You know you did a great job.
You know you have just begun a new confident way of being that will permeate every relationship in your life.
It’s the best feeling ever.
I know because I’ve lived it.
My name is Heather Paterson.
As a senior leader for Johnson & Johnson, I led teams for 15 years. Challenging conversations were a huge part of every role I had, and I had to learn how to be effective.
I have found a way to have these conversations so that you actually build relationships, rather than destroy them.
I have helped hundreds of leaders turn avoidance and anxiety into confidence and connection. Here’s what a few had to say:
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"Heather has a remarkable talent for inspiring and empowering those around her."
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- Lisa
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"Heather's ability to inspire, motivate, and connect is truly remarkable. A dynamic, energetic, empathetic leader who delivers exceptional results."
-Erica
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"Heather has been a great mentor in helping to develop my career trajectory."
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- Michael
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I can tell you that being effective at having difficult conversations is simpler than you think.
BUT, only if you know exactly how to build trust, design a crystal clear message, avoid derailers, and take feedback yourself.
When I started leading people I had no idea what I was doing. Like most people, I had no useful training, and zero experience giving feedback.Â
I was terrified I would ruin relationships by telling people how they were letting themselves down.Â
I had no idea how to hold people accountable.
I thought they would hate me and think I was mean.
I thought it would ruin my reputation and relationships.
So, I avoided the discomfort until I realized that what was ruining my reputation was my avoidance of these difficult situations.Â
Giving people feedback was my job, and I needed to learn how to do it.Â
Through years of trial and error, I developed a system that allowed me to deliver messages clearly and fairly.
What happened next really blew me away.
All the relationships that I thought would be ruined, were actually stronger than before.
There was a new level of respect and trust between us.
They appreciated my honesty and genuine interest in helping them.
We were making progress, and everyone was happier and more successful.
When I became a senior leader, I started sharing what I had learned with others. I created a framework to develop clear messages for challenging situations.
What I noticed was that following the framework was the easy part.
Things get difficult and discouraging in the moment, when people object to your message, disagree with you, and make excuses.
This can easily derail the conversation.
I realized that people needed help with building trust, diffusing derailers, and being a role model for taking feedback.
All the stuff that happens in real life that no one teaches you how to manage.
I am not a Human Resources expert. I am not a Learning and Development expert.
I am a senior commercial leader who has led teams, people, projects, and crises over a 25-year career. I haven’t read about this in a book. I have lived this, just like you.
And believe it or not, the strongest relationships I have are with people I have had difficult conversations with.

"I learned a lot from an obvious expert in the field."
"A game-changer"
"Open and honest"

”Great facilitator, very practical"
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Introducing Confident Conversations:
Turn Difficult Discussions Into Your SuperpowerÂ
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The proven method for mastering difficult conversations,
even if you’re terrified and have no idea what to say.
How it works:
First, we build trust and psychological safety.
I show you exactly how to do that with exercises and templates you can use right away.
Then we start the conversation and set it up for success.
I show you exactly how to design a crystal clear message, and confidently handle derailers.
You learn exactly how to deliver that message with confidence and kindness.
But we aren’t just looking to deliver a message, we are looking for a better outcome.Â
I will show you exactly how to get someone to create a solution with you, instead of you just telling them what to do.
I will show you exactly how to connect with them so that they know you are there to help and support them.
Finally, I will teach you the often ignored, and highly under-rated skill that EVERY hiring manager wants: coachability and willingness to improve.
You will learn how to take feedback like a champion, and role model that for everyone on your team. You will learn how to create a culture of giving and taking feedback.
Here’s what my one on one coaching clients have to say:
"Through her support, I've not only navigated some significant challenges but also made tangible improvements in my leadership skills. I often find myself wishing I had met Heather 20 years earlier. I highly recommend Heather to anyone looking to enhance their leadership abilities and performance."
"I have been very fortunate to have Heather as a long-time coach. Her approach is the perfect blend of warmth and candid; creating a honest and non-judgmental space. Every conversation with Heather is thought-provoking and leaves me feeling inspired, uplifted and with a sense of, and a path to, growth. Her wisdom is unlike any other. I cannot speak highly enough of her and would recommend Heather as a coach to anyone, especially managers and aspiring leaders..
"Heather has been providing executive coaching to me over the last several months and she has been an invaluable part of my professional and personal growth.Â
Heather has laser focus and presence during our sessions and enables me towards action that helps me to succeed far beyond what I felt was possible if I was conquering challenges without her support.Â
With her help, I have navigated high stakes professional relationships (and strengthened them as a result), made huge progress towards personal financial goals, and have gained a sense of clarity for the intersection of my personal and professional worlds. These topics are hugely valuable to me and Heather does an exceptional job at asking powerful questions to help me draw conclusions.
Here’s the thing.Â
One on one coaching is expensive. Working with me directly costs thousands of dollars.Â
When I run this course as a full-day workshop, it also costs thousands of dollars.
But I know that a lot of people don’t want to rely on a company, they want to own their development and invest in themselves.
I wanted to make this more accessible for people who are paying for it themselves and don’t have thousands to spend.
I plan to charge $197 for this course in the future.
Which is great value. Getting the tools and mentoring to master the most challenging parts of difficult conversations can transform your career.Â
How much has it cost you already, avoiding these discussions?
How much has it cost you already in anxiety and sleepless nights?
How much has it cost you already in missed promotions?
How many people have you let down, not telling them the truth they needed to hear?
If you want to advance in your career, you need three things:
1. Results
2. Relationships
3. Reputation
And you can’t have any of these if you can’t face challenging conversations.
As a leader, you need to deliver your results through others. You must be able to hold people accountable, while keeping the relationship strong.
Relationships will never really develop if people know you can’t tell them hard truths, especially as you ascend in a corporate setting.
If you can’t have a hard conversation with someone, it will be obvious to everyone, and that reputation for avoidance will stay with you and derail your career.
Unless you do something about it.
I can’t tell you how many times I have seen someone’s career plateau because they can’t face the tough talks. You simply can’t progress if you can’t hold people accountable and face these responsibilities.
The great news is that everything changes once you learn how.
Results shift because you can hold people to a high standard.
Relationships improve because people know you are honest, caring, and authentic.
Reputation transforms as people realize that you are, in fact, a leader.
Right now the standard investment is $197.
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But I’m not going to charge you that.
I want to make this accessible to as many people as possible.Â
I truly believe that when you give someone a leadership role, you give them the power to ruin lives.Â
I want to live in a world where every manager is set up for success, and everyone has the tools to succeed.
I want this to be a no-brainer.
You’re here to do big things.
You’re here because you care.
You’re here because you want to be a great leader everyone wants to work for.
Now is the time to invest in yourself.
You can own your development for only $49.
Let’s do this together.
What Students Are Saying:
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"Practical and sensible"
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"Very practical"
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"Clear tips and advice"Â
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"Very informative"
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"Engaging and human"
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"Hugely helpful"